‘Dolly Rebecca Parton (born January 19, 1946) is an American singer-songwriter, author, multi-instrumentalist, actress and philanthropist, best-known for her work in country music. In the four-and-a-half decades since her national-chart début, she remains one of the most-successful female artists in the history of the country genre which garnered her the title of 'The Queen of Country Music', with twenty-five number-one singles, and a record forty-one top-10 country albums. She has the distinction of having performed on a top-five country hit in each of the last five decades and is tied with Reba McEntire as the only country artists with No. 1 singles in four consecutive decades. She is known for her distinctive soprano, sometimes bawdy humour, flamboyant dress sense and voluptuous figure.’
I started out by looking at the typical target audience for Dolly Parton's music. Recently, with the introduction of artists such as Taylor Swift and 'Hannah Montana', country music has reached a younger audience. Typically, Dolly Parton's music is aimed at an upper-middle aged, working class, female audience. Alot of her songs are about hardship, lost love and work - typical for a working class audience.
Changing the target audience:
1. Fill the video with people at an age at which a selected target audience can relate.
2. Use bright colours.
3. YouTube!
0 comments:
Post a Comment